Búsqueda de LIBROS DEL AUTOR: calvo porral cristina stanton john l

1 resultados

  • PRINCIPLES OF MARKETING
    CALVO PORRAL, CRISTINA / STANTON, JOHN L.
    Mrketing reversed prior business logic 50 years ago and said«the customer is king», and the companies began to recognizethat it was not just the product that was the most important aspect oftheir business. Companies recognized that consumers had a myriadof choices of product offerings and marketing was responsibleto ensure that the company?s products had the benefits andattribu...
    Disponible en breve

    20,00 €